Artinfo

Transforming a simple "arts blog" into a robust, multi-channeled, international arts & culture destination.

Overview

Artinfo is an arts & culture website focusing on art-market news, reviews and gossip.

Problem Statement

The current website is too narrowly focused on art-market news with little appeal to a wider audience. It generates little ad revenue. It is not optimized for mobile use.

Project Scope

• Attract new users by introducing new content offerings including a travel vertical, events calendar, artist profiles, slideshows and video channels.
• Create a new revenue stream by introducing a "premium content" paywall.
• Make it a mobile-first site built on a fully responsive framework.

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Proposed Solutions

• Implement a subscription-based paywall system for “premium content” only.
• Users would be free to browse and view all non-premium content. The paywall would be triggered when a user attempts to view premium content.
• Collectively decide on what new content offerings and channels to introduce by utilizing competitive analysis, user-interviews and partnering with product stakeholders.
• Rebuild the entire front-end utilizing the bootstrap framework.

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Hi-Fidelity Mock-ups

Below is a small sampling of the voluminous hi-fidelity mobile and desktop mock-ups created for this project.

Responsive Mobile Layouts

A small sampling of the hi-fidelity mobile mockups created for this project.

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Desktop Home Page

The homepage aggregates the newest content from all the channels including articles, slideshows, events, videos, art-focused shopping and more.

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Travel Landing Page

The Travel homepage aggregates all travel-related conttent including destinations, reviews, expert advice, special offers and more.

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Paywall Modal

The paywall modal is triggered when an unsubscribed or un-logged in user encounters premium content. The user will need to purchase a subscription or login to proceed.

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Article Page

The article page aggregates all related content including recommended articles, artists, slideshows, products and more.

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Slideshow Modal

The slideshow modal allows users to play through a slideshow and also discover related slideshows.

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Event Detail Page

The Event Detail page displays all the relevant data for a particular event including name, date, venue location, description, related articles, nearby events, artworks and much more.

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Art Sales Index

The redesign of a proprietary art-price database which included core product enhancements, improved usability and a significant new revenue stream

Overview

The Art Sales Index houses one of the largest art-price databases containing millions of auction records for thousands of artists. It’s a go-to destination for art collectors, researchers and cultural institutions who utilize the data to assess the art market’s movements and trends.

Problem Statement

The current “free-to-use” website generates zero revenue. It feels outdated and lacks industry-standard features. It is not optimized for mobile use.

Project Scope

• Implement a subscriber paywall.
• Introduce new feature enhancements while making usability improvements to current capabilities such as search, artist alerts and more.
• Make it a mobile-first site built on a fully responsive framework.

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Understanding Our Users

We conducted user interviews and observational research to determined our 3 types of users:

1. Casual / non-professional

Requires minimal data. Uses site perhaps once or twice a year. Wants a low-cost option.

2. Professional (researcher, art collector, art dealer, art consultant)

Requires data on multiple artists. Interested in both historical and contemporary art sales. Uses data to assess and evaluate art market trends. Needs weekly access.

3. Institutional (auction houses, museums, educational or cultural institutions)

Requires data on multiple artists. Requires a multi-user subscription option. Interested in both historical and contemporary art sales. Uses data for large and complex art market research projects. Needs daily access.

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Octopus Sitemap

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Sample Wireframes

A few of the many wireframes produced for this project.

Onboarding

Artwork Search

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Hi-Fidelity Figma Prototype

Click and scroll through the Figma prototype below.

› Open Figma prototype in new window

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Hi-Fidelity Desktop Mockups

Below is a small sampling of hi-fidelity mockups produced for this project.

Home Page

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Search Results

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Artwork Details

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Followed Artists

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Gallery Guide

Design and development of a new best-in-class art events mobile app.

Overview

Gallery Guide is a venerated arts publication providing art enthusiasts timely information on current and upcoming art events throughout the world.

Problem Statement

The current Gallery Guide is primarily a legacy print publication with little online presence. Users now require a mobile version.

Project Scope

• Create a mobile version of Gallery Guide.
• The mobile Gallery Guide must be an easy-to-use international product that allows users in any major city to find current or upcoming art events in their neighborhood.
• Introduce related content such as exhibit reviews, artist profiles, nearby events, nearby places of interest and more.

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Hi-Fidelity Mock-ups

Below is a small sampling of the many hi-fidelity mock-ups created for this project.

Splash Screens

Displays brief highlights and overview of the mobile app's offerings.

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Content Filtering

The content filtering allows users to zero in on the art event(s) they're looking for by filtering events by date ranges, venue types, and specific neighborhoods within their city.

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Event Details

The event details page displays all the relevant data for a particular event including name, date, venue location, description, related articles, nearby events, event artworks and much more.

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Venue Details

The venue details page displays all the relevant data for a particular venue including it's location, contact info, upcoming and past exhibits, and the venue's available artworks and artists they represent.

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Editorial Screens

The editorial screens display reviews, articles, slideshows and video content replated to a particular event or event artist.

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User Account Screens

These user account screens display typical account management capabilities such as editing user profiles, account settings, favorites and shares.

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ARTS SHOP

Design and development of a luxury e-commerce marketplace.

Overview

The goal was to create an international, multi-vendor e-marketplace of luxury art objects while leveraging the company's existing editorial content to enhance the user experience.

Project Scope

• Allow vendors full access to the backend platform to manage their product storefronts.
• Make a mobile-first site built on a fully responsive framework.
• Provide push notifications of new product availabilities related to user favorites.

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Hi-Fidelity Mock-ups

Below is a small sampling of the many hi-fidelity mock-ups created for this project.

Home Page

The home page is a customizable aggregation of the latest product offerings, special categories, sales, editorial components and more.

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Category Page

The category landing page aggregates relevant special offers, new arrivals and all products for that category which can be extensively filtered and sorted.

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Product Details

The product details page displays all relevant product information, similar product offerings as well as "Add to Cart" and "Wishlist" options.

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Add to Cart Modal

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Somogy éditions d'Art

Redesign of historic book publisher's website.

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Email Marketing

Customized suite of HTML email templates for B2C outreach.

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