Project Scope

• Transform a simple "arts blog" into a robust, international multi-channel arts & culture "destination".
• Introduce new content offerings including a travel vertical, events calendar, artist profiles, slideshows and video channels.
• Create new revenue stream by introducing a "premium content" paywall.
• Make it a mobile-first site built on a fully responsive framework.

Proposed Solutions

• Revamp and redesign the CMS enabling it to publish all new content offerings from any authorized user worldwide.
• Integrate a top-tier third-party video publishing platform into redesigned CMS.
• Implement a subscription-based paywall system built "in-house" working with a contracted technology vendor.
• Rebuild the entire front-end utilizing the bootstrap framework.

My Roles

• Design Team Manager
• Lead User Experience (UX) Designer
• Lead User Interface (UI) Designer

Deliverables

• Functional requirements documentation
• Competitive analysis
• Site map
• Low-fidelity wireframes
• High-fidelity mockups and prototypes
• Usability tests and findings

Project Scope

• Integrate a new "tiered" subscriber paywall into existing site.
• Introduce new features while making major improvements to current capabilities such as search, artist alerts and more.
• Make it a mobile-first site built on a fully responsive framework.

Proposed Solutions

• Implement subscription-based paywall system built "in-house" working with a contracted technology vendor.
• Partner with product stakeholders to conceptualize and finalize list of new offerings as well as scope of enhancements for existing features.
• Rebuild the entire front-end utilizing the bootstrap framework.

My Roles

• Design Team Manager
• Lead User Experience (UX) Designer
• Lead User Interface (UI) Designer

Deliverables

• Functional requirements documentation
• Extensive competitive analysis
• Low-fidelity wireframes
• High-fidelity mockups and prototypes
• Usability tests and findings

Project Scope

• Create a comprehensive and easy-to-use international "art-guide" app.
• Leverage the company's existing content offerings including exhibition reviews, artist's profiles and extensive gallery-guide nextwork.
• Use geo-location to discover events nearby and provide maps and directions to same.
• Offer comprehensive search capabilities to find events by location, type, venue, artist and date.
• Allow users to share and create favorites.
• Provide push notifications of upcoming events related to user favorites.

Proposed Solutions

• Build a native iOS app to take advantage of geo-location capabilities and large iOS customer base.
• Collaborate with product and technology stakeholders to map out product flows and features.
• Pull and repurpose data and relevant content from company's existing CMS and artists/venues databases.

My Roles

• Design Team Manager
• User Experience (UX) Designer
• User Interface (UI) Designer

Deliverables

• Extensive competitive analysis
• Low-fidelity wireframes
• High-fidelity mockups and prototypes
• Extensive usability testing

Project Scope

• Create an international, multi-vendor e-marketplace for luxury art objects.
• Leverage the company's existing editorial and artist's profiles to enhance the user-experience.
• Allow vendors full access to backend to manage their product storefronts.
• Make it a mobile-first site built on a fully responsive framework.
• Provide push notifications of new products availability related to user favorites.

Proposed Solutions

• Utilize the Magento platform and modified it to accommodate international shipping and tax rates.
• Collaborate with product and technology stakeholders to map out product flows and features.
• Build the entire front-end utilizing the bootstrap framework.

My Roles

• Design Team Manager
• User Experience (UX) Designer
• User Interface (UI) Designer

Deliverables

• Extensive competitive analysis
• Low-fidelity wireframes
• High-fidelity mockups and prototypes
• Extensive usability testing

Project Scope

• Complete front-end redesign on existing wordpress platform.
• Enhance product search capability.
• Create new scalable channels for events, news and marketing.
• Make it a mobile-first site built on a fully responsive framework.

Proposed Solutions

• Update and customize the CMS to accommodate for new channel sections.
• Collaborate with product stakeholders to map out product flows and new features.
• Design new user-centered improvements to search and catalog pages.
• Utilize the bootstrap responsive framework.

My Roles

• Design Team Manager
• User Experience (UX) Designer
• User Interface (UI) Designer

Deliverables

• Competitive analysis
• Low-fidelity wireframes
• High-fidelity mockups and prototypes
• Extensive usability testing

Project Scope

• Create scalable HTML email templates for B2C outreach for marketing, sales and editorial stakeholders.
• Templates should be easy to use, even by non-technical employees.
• Utilize the MailChimp platform to manage campaigns and build-out subscriber lists.

Proposed Solutions

• Design and build a suite of scalable templates in HTML and PHP.
• Build a web-based email "generator". Users would pick from a variety of templates, easily input their content into form fields and then "click" to generate the completed HTML email.
• Provide training in managing campaigns and subscriber lists in MailChimp.

My Roles

• Design Team Manager
• Email template designer
• HTML email template developer

Deliverables

• Competitive analysis
• Low-fidelity mockups
• High-fidelity mockups
• Scalable HTML email templates
• Extensive testing in all email clients